TNT launches new portfolio of morning delivery services
TNT announces the launch of its new service portfolio to offer customers an extended range of standardized international and domestic services across the globe. Adding two new time-guaranteed services – ’10:00 Express’ and ’12:00 Economy Express’ – to the existing ‘9:00 Express’ and ’12:00 Express’, TNT puts a strong emphasis on morning deliveries and now offers more morning delivery services than any of its competitors. The ’12:00 Economy Express’ in particular is an industry first, providing customers with a service that is both economical and time guaranteed. The new service portfolio is launched globally and will be operational from September 17.
With the new offering, TNT recognizes a universal customer need for guaranteed morning delivery, more choice of services and less complexity through service alignment. TNT conducted extensive research involving 7,500 express service users in key markets around the world. The results demonstrate that, apart from speed, weight and coverage capabilities, customers expect convenience, reliability and control from their provider of express services. TNT’s new range of services directly answers these requirements.
Drawing on TNT’s fully integrated air and road network infrastructure, the new service portfolio offers greater geographical coverage for deliveries by 9:00, 10:00 and 12:00 to more cities and business locations worldwide than before.
TNT is launching an international communications campaign to support its new portfolio. Using the theme ‘Good Morning!’, it combines print and outdoor advertising, viral and direct marketing, online and internal communications.
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