US FedEx way past 'go' with latest Monopoly
Talk about a game face.
The 71-year-old Monopoly board has its new one on. And with a page from its 2003 Harry Potter delivery triumph, FedEx Corp. will have 164,000 copies of “Monopoly: Here & Now” in 7,200 stores Wednesday for the long-anticipated unveiling Thursday.
“This is the first time in history we’ve had an on-shelf date for a game,” said Pat Riso, spokeswoman at Hasbro.
The board, designed this summer with the input of 3.6 million online voters, is shrouded in so much secrecy, the games are being shipped in black plastic with strict orders that it not be removed until the games are on store shelves.
In the world of the supply chain, the project is a perfect example of just-in-time logistics.
FedEx is shipping the order entirely through its ground network, the same crew that got 250,000 Internet orders of “Harry Potter and the Order of the Phoenix” to homes for Saturday delivery on June 21, 2003.
It will take about 5,500 employees and contractors. On delivery day, more than 5,000 FedEx Ground drivers will have the Monopoly games in the back of their trucks.
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