Gottschalk Brothers Carry Their Burden for DHL Päckchen. TV celebrities promote reduced costs for parcel shipping
Since May 1, the price for parcels (Päckchen) sent German-wide with DHL has been reduced from EUR 4.30 to EUR 3.90. Also, from August 21 until October 31, customers of the leading parcel and express provider can send their items abroad at a lower price: during this time, the charges are only EUR 7.90 instead of EUR 8.60 to send DHL parcels within Europe. Starting Monday, Thomas and Christoph Gottschalk will promote this offer in a major campaign, featuring themselves as the well-known defiant pair.
Themed “Only our prices are small” the Gottschalk brothers will be presented all over Germany on posters, advertisements, brochures and the Internet during the next three weeks. At a number of selected railway stations their images can be seen as so-called mega air posters. In metropolitan areas radio commercials will be aired and bulk mail distributed to 5 million households. More than that: 500 DHL vehicles will bear the campaign motifs and attract further attention.
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