Tag: Courier/Express/Parcels

Successful Dialog Marketing for Turkish Target Group in Germany

Deutsche Post achieved an above-average response rate of 12 percent with its bi-lingual mailing to Germany’s Turkish residents. The success once again demonstrated Deutsche Post’s expertise in the area of intercultural marketing and allowed the company to add to its address database for this target group.

Intercultural marketing is a growth market in Germany: Germany’s Turkish population alone consists of 2.6 million residents with buying power in the range of 17 billion euros. Under the slogan “Farbe bekennen” (Show Your Colors), 250,000 Turkish households in Germany were invited to vote for their favorite soccer club. As an incentive, participants were eligible to win valuable prizes, all of which were connected to Turkey in some way: travel tickets to Turkey, mobile phones with special calling rates, a face-to-face meeting with one of Turkey’s television comedy stars. Participants could increase their chances of winning by passing the questionnaire on to relatives, friends and acquaintances.

Thanks to the high response rate, Deutsche Post was able to expand and fine-tune its database for Germany’s Turkish residents. “This enables us to further improve the quality of our intercultural dialog marketing services, including such things as address leasing,” explains Werner Scheller, responsible for the relevant business department at Deutsche Post. Additional bi-lingual mailing initiatives – for Russian and Italian target groups, for example – are scheduled for the upcoming months.

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UPS Express Stores Debut in Shanghai

UPS, announced on August 2 the formal opening of its two Express stores in Shanghai, the first of its kind in China.

One is located in Hongqiao Business District in Changning District and the other in the downtown areas of Lujiazui Central Business District in Pudong, Shanghai, the economic and commercial hub in eastern China.

The UPS Express stores are expected to bring more convenience to the business offices and small companies in these districts by providing faster delivery and pickup services, Ken Torok, president of UPS Asia Pacific told journalists at an interview.

The stores will offer a full range of shipping options for international shipments including UPS worldwide express plus, UPS worldwide express, UPS 10-kg box delivery services and UPS 25-kg box delivery services. In addition, they will supply customers with professional consulting services.

In recent years, overseas leading express service providers have specialized in expanding logistics market, and now they are also show interest to small mail express business.

State-owned express operator EMS, private express carriers like ZJS Express and overseas operators including FedEx, TNT and DHL kick off overheating competition in China market at present.

But 90 percent of domestic private express operators just run inner-provincial and regional business, industry analysts said.

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Federal Express to benefit from Malaysia-US Free Trade Agreement

Federal Express Services (M) Sdn Bhd, a subsidiary of FedEx Corp, says it will gain from the implementation of the US-Malaysia Free Trade Agreement (FTA). Its new managing director for Malaysia and Brunei, K. Don Premaseri, said the FTA was expected to boost the company’s air cargo-handling business. “Definitely there will be a lot of room to expand in Malaysia. “In fact, Malaysia is poised to record higher growth with the implementation of the FTA,” he told a media briefing here today. Premaseri said the USD44 billion (USD1=RM3.65) bilateral trade between the two countries in 2005, as well as the US Trade Department’s forecast that exports to Malaysia would double within five years (with the conclusion of the FTA) would bring significantly positive growth to the company. “Also, based on the fact that 40 percent of the world trade by value are actually moved by aircargo, you can expect what kind of growth that will come about. “The company expects a positive trend in the coming years. “We have already ordered 10 A380 super Airbus aircraft for our global network operations.

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FedEx buys land for Florida hub

FedEx Corp. has inked a land deal to build 200,000 square feet of package and freight distribution facilities in West Palm Beach, Fla.

The proposed 120,000-square-foot FedEx Ground hub and 80,000-square-foot FedEx Freight facility are scheduled to open by July 2007.

The new hub is part of nationwide effort by Memphis, Tenn.-based FedEx to step up capacity and speed for handling packages in the face of mounting competition by United Parcel Service Inc. and DHL International GmbH.

FedEx has said it intends to spend USD 1.8 billion to expand its ground network. That plan includes construction of nine new hubs and expansion of 30. The move is intended to double FedEx’s ability to move packages by 2010.

In May, UPS announced plans for a 1.1 million-square-foot expansion of its Worldport package-handling hub in Louisville, bringing the facility to a total 5.1 million square feet, or the equivalent of more than 113 football fields. The expansion will cost more than USD 1 billion, and is expected to create 1,284 full-time jobs and 3,787 permanent part-time positions.

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Parcel services circle Belgian rival

Leading European parcels delivery groups were on Friday, Aug. 4, circling ABX Belgium, the domestic parcels service that the Belgian national railway company Société Nationale des Chemins de Fer Belges, or SNCB Holding, must sell by the end of the year.
An SNCB spokesman declined to comment on reports that several players — General Logistics Systems BV, or GLS, the Oude Meer, Netherlands-based European parcels arm of Britain’s Royal Mail Group plc; Dutch logistics, deliveries and postal services group TNT Holding BV; and the Belgian postal service De Post/La Poste — might drive in an offer.

However, the SNCB spokesman did confirm that “different parties” were interested in the business.
One banking source, who declined to be identified, said the three groups would be at the top of his list of likely buyers, though he thought France’s GeoPost SA, the parcels service of the French post office, should not be ruled out as a possible bidder. He also said United Parcel Service of America Inc., which last year bought U.K. parcel delivery group Lynx Express Ltd. and had signaled plans to grow further in the sector, could also be a player.
The parcels business, which the banker said could fetch around euro 70 million, roughly equivalent to annual revenue, has been carved out of ABX Logistics Worldwide SA/NV, the international freight-forwarding business that SNCB sold to 3i Group plc and Fortis Banque SA/NV on Aug 3

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