DHL raises ante on RFID
The race to deploy radio-frequency identification technology moved into a new stage. A major carrier has jumped into the mix, which may prompt shippers to take a fresh look at the technology. In June, DHL said it will place RFID tags on all of the more than 1 billion packages it ships annually by 2015, becoming the first major package carrier to commit to a complete RFID rollout by a certain date. “They’ve made it very clear they’re going to spend whatever it takes for RFID,” said Bob Berg, RFID manager at DHL Americas. The development generated predictions that DHL’s plan will advance the technology’s maturation and spur shippers to give it a closer look. “By 2015, RFID will already have established itself as the primary track-and-trace technology,” said Jack Grasso, senior director of corporate communications at GS1 U.S., the automated identification standards development and implementation body formerly known as the Uniform Code Council.
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