Tag: Deutsche Post

Deutsche Post: Nationwide PR campaign

This recognition for its mailmen supports Deutsche Post in its plans to launch its latest initiative. As a way of acknowledging the sterling work done by its delivery staff, the company will be launching a campaign on July 2, 2007 under the slogan “Vote for your mailman”.

This will give every member of the German public the opportunity to help find the “1,000 mailmen of the year”. The mailshot containing the voting card is being sent out to all households in Germany in the coming days.

Anyone happy with the service provided by their mailman can give him their vote. Voting is also possible in Deutsche Post retail outlets and on the Internet at www.ihr-postbote.de.

And if they choose people can also give the reasons for their vote. Everyone taking part will be entered in a prize draw. Prizes include 50 Smart fortwo cars, 200 TomTom navigation systems, 100 bicycles and 1,000 mailbags. Entries must be received by August 31, 2007. The mailmen receiving the most votes will be invited to a grand prizegiving event in Berlin in October.

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'Nine out of ten Germans feel they can trust Deutsche Post delivery staff.'

87 percent of Germans trust Deutsche Post mailmen completely. This is one of the findings of a survey recently carried out by research firm Forsa.

And there was virtually no difference in the views expressed by teenagers and pensioners – consumers in all age groups respect the profession of mailman as one that personifies reliability and trust.

During the survey research company Forsa interviewed a total of 1,000 people in Germany aged 14 and older. The survey found that irrespective of the profession, age, education level and gender of the people taking part in the survey, the 80,000 mailmen employed by Deutsche Post were given extremely high trust ratings by well over 80 percent of those questioned.

The results clearly show that Deutsche Post mailmen enjoy a high level of acceptance among the public and are seen as reliable. Something that not every profession in German would be able to claim – comparable surveys conducted by Reader’s Digest, for example, have shown even that the approval ratings for judges or priests is nowhere near this level.

Another interesting finding of the survey is that even with today’s email, fax and mobile phones, there are hardly any Germans who never send mail. Only four percent of those surveyed claimed this. The letter as a means of communication continues to play a major part in the daily lives of people of all age groups – as does the mailman who brings those letters to our door.

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Commerzbank interested in takeover of Postbank

Shares of Deutsche Postbank, which has more clients than any other German bank, rose sharply Thursday after Commerzbank said it would be interested in a takeover.

Postbank shares jumped as much as 5 percent, their biggest gain since Dec. 20, 2005, and closed up euro 2.18, or 3.5 percent, at euro 63.93 in Frankfurt. Commerzbank shares gained 60 cents to close at euro 34.95.

”If it were possible to buy Postbank, we would immediately snap it up,” a Commerzbank management board member, Wolfgang Hartmann, said in an interview late Wednesday. ”Unfortunately, Deutsche Post AG isn’t ready to sell at the moment.”

Commerzbank, which lost out in the bidding for Landesbank Berlin Holding earlier this month, is looking to expand further domestically after buying the mortgage bank Eurohypo in 2006. The Deutsche Post chief executive, Klaus Zumwinkel, said last month that the company does not plan to sell its majority stake in Postbank.

”A combination of Commerzbank and Postbank would create a very strong player in retail, commercial banking and real estate,” said Thomas Rothaeusler, an analyst at Sal Oppenheim in Frankfurt. ”It would also probably be a preferred option for Germany, from a political point of view.”

The German banking industry is dominated by state-owned lenders, which control about half of the market and cannot be bought by private competitors.

As European banking consolidation accelerates, publicly traded German banks are being left further behind in terms of their market share.

Commerzbank has 5.2 million clients in Germany, while Postbank has about 14.6 million.

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Deutsche Post says it has no plans to reduce its Postbank holding

Deutsche Post AG is not planning to reduce its majority holding in Deutsche Postbank AG, a company spokeswoman said.

‘We will keep our majority stake,’ she said.

Shares in Germany’s largest retail bank rose sharply in today’s trade after comments made by Commerzbank AG management board member Wolfgang Hartmann that Postbank would make an ‘excellent addition’ to his bank re-ignited rumours of a possible takeover.

At 12.51 pm Postbank shares were 2.63 eur or 4.27 pct higher at 64.19, while the DAX was up 84.19 points or 1.08 pct at 7,885.42

Deutsche Post currently holds 50 pct plus one share in Postbank.

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Deutsche Post summer campaign

Deutsche Post will launch a major TV and print advertising campaign this summer to promote its core mail delivery services. The move comes as rivals gear up to compete in a fully-liberalised market from next January.

Under the slogan „Post for Germany“, Deutsche Post will highlight its delivery staff, its delivery quality and the logistics system behind the domestic mail service.

The print adverts will run in daily and weekly newspapers and consumer magazines. There will also be special supplements in publications and about 40 million direct mailings to households and businesses.

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