DHL Express unveils DHL Ya program for cash customers
DHL Express announced the successful results of its Customer Cash Stimulation Program called DHL Ya. The initiative is being developed across Latin America with the purpose of providing additional benefits to its cash consumers. The programme recognizes DHL’s cash customers’ loyalty with prizes and gifts such as calculators, cameras, CD players and PDAs, among others. When customers come into the Express Center, they fill out a survey and receive a loyalty card that they bring back every time they ship to receive prizes.
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