DHL launches advertising campaign appealing export strengths
DHL launched an advertising campaign on 20 October that will run across newspaper and magazines through to the end of 2008. The campaign will communicate speedy delivery and increasingly sophisticated services and solutions to highlight DHL’s superiority in exporting capabilities.
This campaign focuses on three DHL services – DHL EXPRESS PALLET, DHL BREAKBULK EXPRESS, and DHL EXPRESS 9:00 / DHL EXPRESS 12:00 – and are focused on communicating the characteristics of these services as well as highlighting the service advantage DHL promises to its customers in an easily comprehensible manner.
DHL will appeal the features of the three services, along with the concept of “When hasso (the idea) changes, hasso (shipping) also changes,” in three phases via newspapers and magazines, which is a witty means to communicating in Japanese that DHL has a shipping solution for every idea / need of the business.
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