Tag: DHL

British Airways World Cargo expands freighter programme across Middle East and South Asia

Posted by | Apr 2, 2008 | |

The additional weekly rotation marks the expansion of British Airways World Cargo’s successful partnership with DHL in the region and comes as a direct response to increased customer demand.

The new rotation means that BA World Cargo now operates two Lahore-Bahrain routings per week while maintaining one Karachi-Bahrain rotation. These routes connect with the Bahrain – London line flights, allowing customers in Pakistan increased access to the BA network, the world’s largest wholly-owned global network covering 200 destinations across 80 countries.

The carrier has also secured additional capacity on flights between Bahrain and Dubai. This gives BA World Cargo a greater footing in the Saudi Arabian market and facilitates flexible customer access to the BA network. British Airways currently operates 14 flights per week from Dubai to London Heathrow.

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DHL teams up with Cincinnati Reds (U,S)

Posted by | Apr 2, 2008 | |

DHL has entered a new multi-year agreement with the Cincinnati Reds to become the team’s Official Express Delivery and Logistics Provider through the 2010 Major League Baseball(R) season.

Under the agreement, DHL will be the exclusive provider of domestic and international shipping services for the Cincinnati Reds. The deal provides for DHL in-stadium signage in the Reds’ and visitor’s bullpens, the DHL “First Ball Delivery” before 40 home games, DHL’s presenting sponsorship of the Reds’ three-game series versus the New York Mets, July 17-20, 2008, and sponsorship of the annual off-season event, Redsfest. Additional benefits include in-stadium hospitality and a discount ticket program for DHL employees and customers.

DHL’s primary air and ground hub in Wilmington, Ohio, is the country’s largest privately owned airport with a workforce of more than 9,000 DHL employees and contractors.

DHL is entering its fourth season as an official sponsor of Major League Baseball, serving as the Official Express Delivery and Logistics Provider of Major League Baseball and MLB.com. The new agreement with the Cincinnati Reds brings the total number of DHL team alliances for the season to seven, which includes sponsorship agreements with the Boston Red Sox, New York Mets, Atlanta Braves, San Francisco Giants, Los Angeles Dodgers and Cleveland Indians.

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DHL launches ‘Asia Campaign’

Posted by | Apr 1, 2008 | |

DHL launched the ‘Asia Campaign’ on the campaign’s official website to highlight DHL’s leading expertise in trade facilitation between Japan and the rest of Asia Pacific.

The campaign aims to reinforce customer awareness of DHL’s strengths as the No. 1 logistics provider in Japan and the Asia Pacific, as well as its market leadership in the global express and logistics industry based on an international network linking more than 220 countries and territories. Building on the “All the Way” brand initiative launched in 2007, the new campaign communicates DHL’s commitment to harnessing its know-how, capabilities and leverage to go “All the Way” for customers to help them attain their goals.

With the slogan “Asia 11,” the campaign’s official website includes content featuring star players for the Urawa Reds soccer team. DHL has maintained a top partnership agreement with Urawa Reds, one of the top J.League teams and winner of the AFC Champions League (ACL) 2007, since February 2007. The campaign is expected to increase DHL’s brand outreach to not only existing customers, but also a wider group of potential customers. The partnership with Urawa Reds is based on shared core values: DHL’s dedication to serving its customers through speed and teamwork, and the Urawa Reds’ passion to succeed through determination and skill. It was in this same spirit of cooperation that DHL committed its support to the team. Furthermore, red is one of DHL’s corporate colors.

The website provides regional information on 11 key Asian countries while demonstrating clearly and dynamically DHL’s strengths in the three key elements of “speed,” “network” and “quality.” The website campaign begins today and continues through the end of June. In collaboration with the Urawa Reds, wallpaper and screensaver downloads are also being planned, among other projects.

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DHL simplifies global product range to create widest-time based express range in the industry

Posted by | Apr 1, 2008 | |

DHL is unifying and simplifying its entire express product range to create the widest time-based express portfolio in the industry.

The new products will be structured in three categories – emergency same day deliveries, time definite next business day deliveries, and cost-effective day definite deliveries – and will align DHL’s brand worldwide. All of the core products are supported by a number of optional services that will provide the flexibility to meet specific customer needs.

The rollout of the new-look product range began throughout the 220 countries and territories serviced by DHL’s global network in January 2008 and is expected to be completed by the end of the year.

Customers worldwide will benefit from a harmonized suite of reliable products and services that use standardized tools, processes and systems including e-commerce tools, waybills and the internet, ultimately offering a simplified shipping experience. In addition, the DHL brand leverages the assets of the integrated DPWN group to offer freight and mail deliveries.

“As one global organization, we are fully leveraging our integrated network and worldwide presence without limiting our local expertise. Our updated product portfolio ultimately makes it easier to do business with us, both for large, multinational customers as well as small, local businesses, no matter where in the world they are based,” notes John Pearson, EVP Global Marketing & Sales, DHL Express.

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DHL renames products to highlight time specific services (Japan)

Posted by | Apr 1, 2008 | |

DHL completed an across-the-board renaming of its extensive portfolio of best-in-class products in Japan. Through this initiative, DHL has successfully harmonized a variety of product names to a single set of standard, logical and easy-to-understand names, resulting in greater convenience for customers to select the products that best meet their express shipping needs.

The rollout of the new-look product range began in the more than 220 countries and territories serviced by DHL’s global network in January 2008, and is expected to be completed by the end of this year.

The new names were chosen to reflect the time specific services with which shipments are delivered to their destinations. For example, “StartDay Express” has been renamed “DHL EXPRESS 9:00” to clearly describe the service that guarantees delivery to the addressee by 9 a.m. local time the next possible business day. The ease to quickly grasp and understand the benefits of individual DHL products means that customers can efficiently make the appropriate product choice, making DHL easier to do business with.

By offering a product portfolio based on a logical system of time-definite and day-definite choices, DHL will be in an even better position to leverage its extensive global network to create a superior customer experience.

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