Tag: DHL

DHL has won the coveted Global 3PL (third-party logistics) of the Year award at the Supply Chain Asia Logistics Awards 2007, organized by Supply Chain Asia magazine. Readers of Supply Chain Asia magazine and a panel of experts have bestowed this accolade on DHL for its innovation, service excellence and commitment to providing customers with superior express and logistics solutions. DHL received the award at a ceremony held at the Hong Kong Convention and Exhibition Center yesterday evening.

The criteria for the Global 3PL of the Year takes into account customer service, product and service innovation, as well as network and technology. DHL’s quest to provide customized solutions and efficient service made it a perfect candidate for this award.

The annual awards ceremony is organized by Supply Chain Asia magazine, a leading logistics and supply chain publication. Through votes cast by readers, finalists were short-listed in each of the 15 categories. An independent panel of 15 judges then selected the winners.

This latest award further attests to DHL’s leadership position in the industry, having also received a string of awards this year. It won Best Express Operator, Best Lead Logistics Provider, Best 3PL, Best Air Freight Forwarder, Best Project Cargo Forwarder and Best Sea Freight Forwarder – at the prestigious 2007 Asian Freight & Supply Chain Awards (AFSCAs). It was also named “International Express Operator of the Year 2007” at the World Air Cargo Awards.

DHL has received a Bronze ECHO Award in the ‘Business & Consumer Services’ category at the ‘2007 DMA International ECHO Awards’ for its promotion of DHL’s services via seasonal greeting cards designed in the motif of cities around the world. The awards, sponsored by the U.S.-based Direct Marketing Association, are given for outstanding direct marketing programs based on the three criteria of strategy, creativity and results.

At DHL Express Japan, the Sales Division’s Direct Business Unit has been conducting the DHL Rank Up Program to actively promote sales since October 2003. This program includes the sending of effective direct mail based on the frequency of customers’ use of DHL services, as well as collaterals that stimulate DHL’s brand recall. The sending of seasonal greeting cards that led to the Bronze ECHO Award win was conducted as part of the Rank Up Program with the objective of promoting ongoing use of services by small-lot and less frequent customers. The greeting cards, based on the theme and motifs of cities around the world, featured an illustration depicting a scene of DHL and a message in connection with that city to demonstrate DHL’s intimate local knowledge of the business scenes of various cities across the globe. As a result, the sending of greeting cards boosted revenue from those customers by close to 30 pct year-on-year.