Fedex and DHL lead customer surveys for transportation and warehousing in Mexico
A recent market study conducted by InfoAmericas included telephone interviews with 50 manufacturing company executives in Mexico City, Monterrey, Guadalajara and San Luís Potosí (22 percent of them decision makers for logistic providers contracting) revealed that, in Mexico, the “top-of-mind” leaders for transportation and warehousing companies are FedEx, followed by DHL and K+N tied for second, and UPS in third place. Respondents mentioned DHL most frequently as a second alternative, followed by FedEx and the duo K+N & UPS.
Branding managers measure top-of-mind awareness as an indicator of positioning within specific target market. Being the first brand mentioned by potential consumers surveyed is a good indication of an intention to purchase goods or services from the mentioned company.
Inadequate infrastructure limits Mexico’s competitiveness and impedes the functional integration of productive chains, from raw materials to finished and delivered products. Interviewees ranked standard government built (free) roads as the worst Mexican transportation infrastructure mode (6.2) followed by and railroads (6.5), well behind the better-scoring toll highways (8.0) and air and sea ports (7.9), both of which are privately built and managed.
Equally compelling and much less costly is the call to open up Mexican domestic trucking to international ownership, presently barred under the auspices of the NAFTA. Cross border logistics in Mexico have achieved their efficiency levels thanks to the investments by players like UPS, FedEx and DHL as well as YRC, K&N, Panalpina, and others. Their technology and global best practices are essential to raising competitiveness. They have been a shot in the arm to Mexico’s cross-border sector – now they are needed in Mexico’s domestic trucking market.
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