Tag: DHL

Overseas firms target U.S. market

Posted by | Oct 10, 2005 | |

As many U.S. companies expand their marketing presence in China, other global companies are targeting the U.S. with new marketing efforts.

Two notable companies that are pumping up their marketing in the U.S. are DHL International, a German-based shipping company owned by Deutsche Post World Net, and BT, a London-based telecommunications company.

DHL and BT last month launched new ad campaigns in the U.S., and their strategies demonstrate the ways in which global marketers approach the unique challenges of reaching fragmented U.S. audiences.

“As companies come to the U.S., the major challenge is about brand management,” said Bill Engler, senior VP-strategy at brand consultancy BrandLogic. “It really gets down to consistency and flexibility, and creating a brand guidance system that allows for both.”

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DHL invests in European logistics network

Posted by | Oct 7, 2005 | |

Peter E. Kruse, Member of the Corporate Board at Deutsche Post World Net with responsibility for DHL Express Europe and Germany, inaugurated a new state-of-the-art DHL terminal in Breslau yesterday. The terminal is intended to strengthen the European DHL logistics network. It is one of five new terminals to be opened in Poland in 2005. Costs for the new warehouse and sorting center amount to 3.3 million euros. The opening of the Breslau terminal and other facilities in the near future forms part of DHL Express’ consistent growth strategy in Europe. The terminal has a transshipment capacity of up to 15,000 items per day.

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DHL prepares for next decade with USD850m Asian plan

Posted by | Oct 7, 2005 | |

DHL, Asia’s biggest express operator by sales, is to double the size of its parcel handling centre at the airport as part of an USD850 million expansion which the carrier expects to satisfy demand for the next decade.

The expansion, to be completed by 2007, will build in a higher level of automation at its Central Asia hub, increasing the speed at which the European express firm can process the millions of packages it handles each year in Hong Kong.

“The expansion will create the first fully automated facility of its size in the Asia-Pacific region,” said Scott Price, chief executive (Asia-Pacific) for DHL Express. “It will be built to handle our projections of 90 million shipments a year by 2015 and should satisfy the capacity needs of even our most aggressive growth scenario. It is a long-term commitment to the Hong Kong area.”

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DHL Iceland Appoints Managing Director

Posted by | Oct 7, 2005 | |

DHL Express Iceland, part of Deutsche Post’s express delivery and logistics arm DHL, appointed Mikael Skogsberg managing director, it was reported on October 7, 2005.

Mikael Skogsberg, 38, will replace Thordur Hermann Kolbeinsson who decided to resign from the post.

Prior to the appointment, Skogsberg who has 14 years experience at DHL in Europe, has headed the company’s units in Sweden and Belgium.

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DHL invests 3.3 mln eur in logistics terminal in Poland

Posted by | Oct 7, 2005 | |

Deutsche Post World Net AG’s logistics unit DHL said it has invested 3.3 mln eur in a new storage and sorting centre in Breslau, Poland.

This is one of five DHL logistics terminals that have opened in Poland this year.

The terminal has a capacity to handle 15,000 letters or parcels every day.

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