USPS sales staff ordered to stop slating newspaper ads
Sales staff trying to encourage American businesses to make more use of the mail for their local advertising have run into trouble with a major postal customer group.
Read MoreTag: direct mail
USPS builds direct mail volumes among small businesses
The US Postal Service has encouraged thousands of new businesses into using the mail for local advertising campaigns over the summer, with its new simplified address service.
Read MoreUK eye-tracking service to measure response to direct mail
Customers of Royal Mail are being offered the chance to subscribe to a new service that will track how consumer eyes respond to their direct mail.
Read MorePitney Bowes gets personal about its multi-channel future
Mailstream services giant Pitney Bowes is repositioning itself with a new focus on customer communications management through a new advertising campaign in the US.
Read MoreNexo Correo adds creative touch to direct mail offering
Argentinean postal company Nexo Correo has assembled a special team of visual communications experts within its marketing department to help customers with design and creative aspects of direct marketing campaigns.
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