Nexo Correo adds creative touch to direct mail offering

Argentinean postal company Nexo Correo has assembled a special team of visual communications experts within its marketing department to help customers with design and creative aspects of direct marketing campaigns. The new team is headed up by graphic designer Nadia Ferrari, and forms part of the Buenos Aires-based company’s “comprehensive” direct marketing service for small and medium-sized businesses.

Nexo revealed last month to Post&Parcel that it believes its value-added services to help companies with their direct marketing will be a big growth driver this year.

The company’s direct marketing set-up aims to provide all the design, finishing and distribution services in one place to help businesses communicate with their customers through the mail, including the ability for personalised communications.

The new addition to the volume-creating offering brings in expert help for companies to ensure their promotional mailpieces really stand out while representing companies and their messages in an appropriate way.

Marco Zuin, head of Nexo Correo’s marketing department, said: “Our team’s assessment is crucial when it comes to creativity and personalization in direct marketing solutions. These help generate a major impact on the recipients, with the objective of improving the ROI in this line of marketing.”

Nexo’s value-added approach to direct marketing services has sought to turn around a segment that has seen volumes hit by the emergence of online marketing campaigns.

Results

Zuin told Post&Parcel that companies looking for a more “tangible” connection with their customers will see more results with a direct marketing campaign, if it is implemented correctly, than any other marketing strategy.

He said Nexo could provide that correct implementation through its comprehensive service, saving businesses time and ensuring a high quality campaign.

“In Nexo, we accompany our clients through the whole process, from the planning to the sending out of their direct marketing solution,” he said. “Our marketing department has designers who help the client define creative aspects and assess them on the inclusion of variable data in order to provide a higher customization level for the campaign.

“Once the marketing piece has been approved, we take care of the printing and finishing. We afterwards distribute them and provide our client with a report on the distribution results.”

Zuin added that a key part of his company’s strategy in the competitive Argentinean postal market was to adapt to the specific demands of each of its clients.

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