Facebook memories preserved through Deutsche Post DHL app

Deutsche Post DHL has launched an innovative service for Facebook users that collates social media information. The “Social Memories” app compiles a user’s social network data and visualises it with photos and infographics, before making it available in a digital album or hard-book format.

The book transforms users’ social network information into a lasting memory. Social Memories was developed together with the agency Cosalux and is offered to Facebook users globally.

Clemens Beckmann, executive vice president of Deutsche Post Innovation, said: “Deutsche Post DHL has always been the bearer of social memories on postcards and letters, nowadays oftentimes substituted by digital communication.

“We are now turning it around, giving physical form to the digitised world.”

The app gives the choice between a free digital photo album consisting of selected book pages or a 28-page printed hardcover version that can be shipped worldwide.

Once the user selects the time frame to be covered, the Social Memories application automatically begins to craft a book full of photos and statistics, culling from the user’s profile, status updates and photos. Images can be adjusted individually.

The Social Memories app, which functions in strict compliance with data privacy regulations, also analyses the user’s profile information, providing statistics on items such as a person’s most active friends or most popular wall posts. The results are plugged into easy-to-follow graphs. The user can also choose between three colors for the book and different languages. An online bookshelf lets the user flip through all their personal memory books created over time.

Nearly 70,000 virtual books have already been created since Social Memories was started in the middle of May. Deutsche Post DHL plans to continue to build features to the app to offer additional individuality.

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