Slovenian Post matches customers with direct marketing
Slovenian Post has launched a new service called “your email”, which allows subscribers to choose areas which interest them most in terms of services and offers.
Read MoreTag: direct mail
Charity sector sees drops in direct mail for first time
The number of direct mail items sent by charities declined last year for the first time, according to Royal Mail statistics.
Read MoreRoyal Mail set for charity mail-outs clash with TNT
Royal Mail is facing competition from TNT Post for its direct marketing delivery service for charities.
Read MoreFinancial services direct mail drops in US
There were fewer marketing messages from financial services firms dropping onto American doormats last year, reports business intelligence provider Mintel Comperemedia. The number of mailed offers aiming to acquire new customers fell by more than a quarter.
Read MoreDeutsche Post rule out service cuts
Deutsche Post’s new strategy does not include plans to divest the letter mail business, several people close to the company’s supervisory board told Reuters.
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