DMA forges partnership with China Direct Mail Association
The Direct Marketing Association is linking up with the China Direct Mail Association to promote global business development using direct mail.
Read MoreTag: direct mail
Direct mail industry supports Royal Mail privatisation plans (UK)
The UK direct mail industry has thrown its weight behind Lord Mandelson’s call for the partial privatisation of the Royal Mail, expecting it to be a positive move for the industry.
The call from the business secretary comes weeks before the government’s review of the postal service.
Gurdev Singh, Managing Director of direct mail printer Howitt, said: “Partial privatisation? I think it should be fully privatised. There needs to be drastic changes.”
He added: “At the moment, it seems that Royal Mail is fighting with one arm stuck behind its back and I agree that maintaining the status quo is imply not an option.”
Alex Walsh, Head of Postal Affairs at the DMA, echoed his thoughts saying the association “would like to see an efficient, profitable Royal Mail and it has been questioned before whether this can happen in its current structure”.
The postal regulator Postcomm earlier this year put its weight behind the partial privatisation of Royal Mail. It argued that access to private capital coupled with a stronger set of incentives were necessary to help it restructure and become more profitable.
Read MoreLayoffs At The Direct Marketing Association
The Direct Marketing Association laid off nearly two dozen individuals on Monday, including several high-level employees. Outside estimates range from 18 to 21 workers.
According to sources, the organization’s marketing department has been decimated, with any marketing employee at or above the director level having lost his or her job. The cuts also include several individuals within the
Among the employees reportedly let go were Leslie J. Benjamin, director of education and event marketing; Douglas Berger, director of member communications; James F. Conway, vice president and counsel for corporate and social responsibility; Peter Johnson, VP and senior economist for strategy, analysis and planning; Alan P. Kuritsky, senior VP of sales and marketing; Charles A. Prescott, VP of global development; and Marci Silverman, director of membership and research marketing.
Royal Mail: mail enhances consumers’ perception of companies
Advertisers that combine direct mail with internet search activity are more successful at bringing their brands to life for consumers, research released by Royal Mail revealed.
The study, commissioned by Royal Mail to examine the role of posted material in the media mix, demonstrates how direct mail can significantly boost campaigns by enhancing existing search engine marketing drives.
The research found that mail can help build brand familiarity among people who subsequently search online. 58 per cent of people said they were more likely to click on a link if they had already received something from a company or organisation in the post.
It appears many people believe mail can really turn a two-dimensional on-screen campaign into a 3-D experience. In addition to mail’s strong link with search, some 49 per cent of respondents also felt brochures or catalogues received through their letterbox help make brands that advertise on TV seem “more real”.
Read MoreLa Poste acquires Experian document management activities
Docapost, La Poste’s holding company specialised in document services and solutions, has taken over the outsourced customer process activities from the French subsidiary of Experian, the global provider of value-added information solutions to organizations and consumers.
With the new integrated subsidiary called Extelia, La Poste is strengthening its position on the market of document management in line with its ambitious development strategy. This acquisition is aimed at boosting structural growth of the company enabling Docapost to double its size.
The deal, which needs to be approved by French competition authorities, enables Docapost to complete its service range in areas including electronic exchange as well as handling of inbound and outbound documents.
As operational and industrial holding company composed of 10 subsidiaries of La Poste Group specialised in document management, Docapost comprises 2600 employees working in more than 300 locations in France. The company is also represented in numerous other countries such as USA, Spain and Italy.
Established in France since 1996, Experian currently employs 1600 people in France and generates about 50 pct of its revenues in insurance and banking sectors.
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