Tag: direct mail

EMA Foundation for Paper-Based Communications Institute for Postal Studies Releases 2008 Economic Jobs Study

Posted by | Jun 17, 2008 | |

The EMA Foundation for Paper-Based Communications’ Institute for Postal Studies has just released the 2008 Economic Jobs Study, which is an update to their 2003 study. The study reveals that there are approximately 8.4 million jobs and over USD 1 trillion in revenue associated with the mailing industry.

The study breaks down the jobs by state and congressional district. Jobs associated with the mailing industry are contained in two categories: 1) those that are associated with the creation of mail or the handling, distribution, delivery or receipt of mail and parcels; and 2) jobs associated with firms whose sales depend on mail and parcel carriers to deliver products that they sell or that use mail advertising to sell their products or
services.

This study analyzes data collected by the U.S. Bureau of Labor Statistics in its Occupation Employment Statistics program on employment by occupation and industry, the U.S. Census Bureau in its 2002 Economic Census, and the Direct Marketing Association’s study of jobs associated with direct mail marketing.

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Postal mail still gets results

Posted by | Jun 5, 2008 | |

Text and instant messaging are fine for friends, but not for marketers.

That was the main finding of ExactTarget’s “2008 Channel Preference Survey.”

Nearly two-thirds of US Internet users surveyed said e-mail was their preferred channel for written communications between friends, with text messaging the next-favorite choice. The phone was the most popular way to communicate with friends overall, with 41% of respondents naming it as their channel of choice.

“There is a clear trend within younger demographics toward communication via text messaging and social networks,” said Morgan Stewart, director of research and strategy at ExactTarget, in a statement.

But Mr. Stewart said those preferred personal communication channels were not necessarily also preferred channels for marketing.

Asked to judge the acceptability of various channels for marketing purposes on a scale of 1 to 5, respondents gave direct mail an average score of 3.9, followed by e-mail at 3.7. All other channels averaged under 3.

Nearly two-thirds of those surveyed said they had made a purchase because of a marketing message received through e-mail. More than three-quarters said they had made such a purchase in response to direct mail.

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