Tag: direct mail

Free and green. Those are the goals of a pilot program launched today by the U.S. Postal Service that allows customers to recycle small electronics and inkjet cartridges by mailing them free of charge.

The “Mail Back” program helps consumers make more environmentally friendly choices, making it easier for customers to discard used or obsolete small electronics in an environmentally responsible way. Customers use free envelopes found in 1,500 Post Offices to mail back inkjet cartridges, PDAs, Blackberries, digital cameras, iPods and MP3 players – without having to pay for postage.

Postage is paid for by Clover Technologies Group, a nationally recognized company that recycles, remanufactures and remarkets inkjet cartridges, laser cartridges and small electronics. If the electronic item or cartridges cannot be refurbished and resold, its component parts are reused to refurbish other items, or the parts are broken down further and the materials are recycled. Clover Technologies Group has a “zero waste to landfill” policy: it does everything it can to avoid contributing any materials to the nation’s landfills.

It was this philosophy that won Clover the contract with the Postal Service, besting 19 other companies, said Anita Bizzotto, chief marketing officer and executive vice president for the Postal Service.

The free, postage-paid Mail Back envelopes can be found on displays in Post Office lobbies. There is no limit to the number of envelopes customers may take.

The pilot is set for 10 areas across the country, including Washington, D.C., Chicago, Los Angeles and San Diego, but could become a national program this fall if the pilot program proves successful.

The Postal Service recycles 1 million tons of paper, plastic and other materials annually. Last year, USPS generated more than USD 7.5 million in savings through recycling and waste prevention programs. The nation’s environmental watchdog, the Environmental Protection Agency (EPA) has awarded the Postal Service eight WasteWise Partner of the Year awards, the agency’s top honor.

AOL wants you to stop clipping coupons or even printing them out. The company is launching a new service, Shortcuts, for manufacturers to distribute coupons on the Internet.

Instead of clipping them out of your newspaper insert, you can simply choose the ones you want online and add them to an account tied to a grocery store’s loyalty program. To redeem those coupons, you simply present your loyalty card at the register.

The program is free for consumers and retail chains, while manufacturers pay to have their coupons listed. Charges will be based on how many get selected and redeemed.

Manufacturers can also buy banner ads to accompany the coupon listings at Shortcuts.com.

The new service, the latest aimed at distributing paperless coupons online or by cell phones, comes as Time Warner Inc.’s AOL continues trying to boost advertising revenue to offset steep declines in subscriptions for dial-up Internet access.

Although AOL expects manufacturers to continue distributing coupons in print publications, Shortcuts director Sharon Baker said companies could eventually offer exclusive deals online.

That could leave out people with little or no Internet access, who often are poorer and the ones who most need such discounts. But Baker said that, because it will be free to consumers, Shortcuts actually will break down barriers — no longer would you need to buy a newspaper for the savings.

Shortcuts was scheduled to launch Thursday with the Kroger Co. grocery store chain and one food manufacturer, General Mills Inc.

Coupons from Kimberly-Clark Corp. and Kraft Foods Inc. are to come later this month.