Tag: direct mail

Emirates Business Pages goes online

Posted by | Feb 14, 2008 | |

Emirates Business Pages (EBP), the official business-to-business directory of the Emirates Post, has announced the launch of its dedicated website.

Published by Concept Media, the EBP has become one of the most comprehensive resources offering a most accurate database of various businesses and industries across the UAE since its first edition in 2007, said a company official.

The online resource (www.ebp.ae) has been developed by IT2 Media. The German IT solutions leaders were appointed by Concept Media to develop and manage the website owing to their experience and expertise in solutions for directory providers.

In line with its print format the EBP website would ideally present an irresistible business opportunity and thereby promote local and regional trade by providing easy access to important business linkages.

The website offers the entire data of EBP in an easy to navigate and quick to load format. In addition to its patent reverse post box listing, EBP is the only online directory that features online maps, locations, integrated client videos and photo galleries.

Read More

Little known Canada Post program to prevent junk mail from arriving finally gets promoted

Posted by | Feb 1, 2008 | |

When you get home, do you pick up the stack of junk mail in your mail box and throw it right into the recycling bin?

Most of us do. And many of us wish they wouldn’t send us this stuff.

But very few of us knew that Canada Post has had a program in place for the past 10 years that allows Canadians to notify the post office that they do not want junk mail delivered to them. The Straight’s Sindy Zelezen heard about the program on the CBC.

A Vancouver businesswoman is now promoting it out of her own company’s funds and has started the Red Dot Campaign Web site.

Whether you’re irritated at having to deal with junk mail, or you want to save the environment, or both, just follow the simple instructions and you can stop the endless flow of junk mail.

Talk about stopping the insanity!

Read More

Examine the UK Mail Order Retailers 2008

Posted by | Jan 28, 2008 | |

In-depth insight into the UK mail order market including detailed profiles of 10 of the leading mail order operators. The report studies market trends, including growth and value in the agency, direct and door-to-door markets and highlights the issues facing mail order retailers with responses necessary for specialists to compete in this challenging sector.

Ten years’ data on market value and growth rates in the overall market, plus five year trends in market segments agency, direct and door-to-door. Market shares of 10 major operators five years’ historical data to 2007, including shares of separate market segments. Key operating statistics for each retailer, including trading record, operating margins and analysis of retail proposition and catalogue portfolio.

In 2007 the GBP 9.9bn mail order market enjoyed its strongest growth for nine years at 6.2pct, reversing four years of decline. This has been driven primarily by direct and niche operators who are targeting specific customer groups effectively, and from new business developments, with the Tesco Direct catalogue the most significant.

The traditional Big Three operators underperformed, losing 1.8 percentage points year-on-year and continued to be unprofitable. Their participation in the agency sector was a factor agency business declined a further 6.1pct in 2007 to GBP 1.4bn, suppressing overall growth and dragging down any gains made in the direct sector (which grew by 10.8pct).

Online has become the most important channel of distribution for mail order retailers, producing GBP 4bn of sales. Online ordering generated nearly 41.0pct of all sales in the GBP 9.9bn market in 2007. The result is that mail order operators have doubled their share of total online expenditure over the past five years, from 19.5pct in 2002 to 38.1pct in 2007.

Identify trends and opportunities in the market using the 10 year historical market data, plus the channel analysis and market shares. Understand the key issues that face mail order specialists enabling you to make well-informed strategic decisions. Seize growth opportunities from the identification of competitive threats and recommended responses.

Read More

Businesses failing to use their customer data could lose up to GBP 1.7 million each year (UK)

Posted by | Jan 17, 2008 | |

Businesses that fail to make effective use of their customer data could be losing out on up to GBP 1.7 million each year, a new study has concluded.

Research carried out by the Royal Mail found that around 70 per cent of direct marketing companies could expand their operations by as much as 30 per cent simply by investing in data quality systems.

Furthermore, around 90 per cent of the companies surveyed as part of the study feel that the majority of organisations fail to make best use of the data they possess when carrying out direct mail marketing campaigns.

Just 15 per cent of businesses currently have their customer data organised on orderly balance sheet, the Royal Mail research also revealed.

Earlier this week, the chief executive of Proximity, Amanda Phillips, told PrecisionMarketing.com that direct mail marketing growth was at its strongest level for a number of years, with many businesses now seeing the advantages of high data quality.

Read More

Advertisement

Advertisement

Advertisement

P&P Poll

Loading

Have you noticed a decrease of non-EU inbound parcel volumes since the implementation of the new €3 charge?

Thank you for voting
You have already voted on this poll!
Please select an option!


View ResultsHide Results

Post & Parcel Magazine


Post & Parcel Magazine is our print publication, released 3 times a year. Packed with original content and thought-provoking features, Post & Parcel Magazine is a must-read for those who want the inside track on the industry.

Subscribe to the Magazine

 

Pin It on Pinterest