Tag: direct mail

Pitney Bowes praises Postal Regulatory Commission

Pitney Bowes Inc. today lauded the Postal Regulatory Commission for successfully creating new rules that ensure a vibrant future for the American mailstream.

The five-member commission has been working since January to write the regulations to implement the landmark postal reform bill signed into law last year. It has been a daunting task to translate the 28,000-word law into specific regulations that mailers and the U.S. Postal Service can use to guide their actions, and Pitney Bowes praised the commission’s hard work and good results.

The rules create a new system to set postal rates for market-dominant products, which represent the vast majority of the Postal Service’s business. The new system replaces the time-consuming and expensive “rate cases” used under the old law. In the new system, overall postal rates are capped at the rate of inflation (Consumer Price Index) and can be adjusted more frequently, thereby reducing the negative impact of infrequent and large changes in the cost of postage.

The highlights of the new rules include:

– A cap on annual rate increases for most classes of postal products, allowing mailers to plan and budget more effectively and encourage investment in the mailstream;
– Dynamic pricing that allows the U.S. Postal Service to use seasonal or temporary rates that give mailers incentives for “off-peak” mailings;
– Worksharing discounts that fully reflect the Postal Service’s avoided costs and enable mailers to benefit fully from presorting and other activities, further stimulating an increase in the value of mail in the postal system;
– A streamlined process for creating special customized rates for large mailers, or for mailers of any size that process their mail through third parties who make the overall postal system more efficient;
– Specific advance guidance that will allow mailers to understand the new rules and have sufficient time to adapt to future regulatory changes.

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Online mailing service ViaPost draws interest from DM

Online postal service ViaPost, due to roll out in early December, has attracted the attentions of direct mail printers.

The initiative, which could cut a letter’s carbon footprint by 75 pct and involves Royal Mail and Microsoft, allows users to send files direct from their computer to a local production site before being delivered by Royal Mail.

ViaPost chief executive Simon Campbell told printweek.com: “The benefit to printers is that each roll-out will be quick and we can tell the printer from the off that we will fill their capacity to, say, 50 pct or however much they can provide us with.”

“If someone from China wants to send a letter to the UK using ViaPost, you are cutting out the air mile, which provides a massive saving.”

ViaPost has already forecasted sending “10m items” per week based on registrations of interest to its trial website.

The service will launch with eight distribution sites in “high-volume” areas, such as London, with plans to increase this to 25 as the scheme builds momentum.

ViaPost upholds confidentiality by employing “industrial closed processes” when printing and processing the letters.

“We are using HP Indigo and Xerox iGen3 machines and Pitney Bowes folders. The levels of security are very high,” said Campbell.

The service is due to launch in time for the Christmas rush.

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