Keep in Touch – Quarterly Magazine of SingPost – July – September 2007
Archive newsletters are stored on P:LibraryPostalSingapore PostSingPost_Keep_In_Touch_quarterly_magazine
Read MoreDistance Selling Today (2007) in Sweden
Read MoreData quality solutions provider Melissa Data is now licensed as an NCOALink Full Service Provider by the U.S. Postal Service.
USPS’s NCOALink identifies customers who have moved, improving mail deliverability and reducing the costs and time required to forward mail. NCOALink fulfills the Move Update requirement for First-Class Mail automation and presort discounts. The Move Update requirement also will become mandatory to receive automation and presort discounts for Standard Mail in 2008. The USPS estimates that approximately 18- to 20-percent of households and businesses in America move each year. Businesses can save thousands of dollars on wasted, undeliverable mail by using NCOALink to find relocated individuals, families, and businesses.
As one of only a handful of full service providers, Rancho Santa Margarita, CA-based Melissa Data can update third-party mailing lists and customer files against the full 48-month change-of-address file containing more than 160 million change-of-address records, as opposed to the 18-month file provided to Limited Service Provider licensees.
In addition to offering full 48-month NCOALink processing, it is the first provider to offer a 24-month processing service for the price of their 18-month service – with very low minimums so customers can affordably update small files.
Read MoreHarte-Hanks, Inc., a worldwide direct and targeted marketing company, announced today that it has been awarded “Supply Chain Provider of the Year” honors by its client and leading retailer J. C. Penney Company, Inc., for 2007.
Harte-Hanks performs numerous supply chain and other services for JCPenney, among them the transportation planning and delivery management of various classes of direct mail to the U.S. Postal Service, and that of retail circulars and inserts to newspapers across the country. Harte-Hanks manages its logistics organization from its Deerfield Beach, FL, offices, with facilities nationwide.
At a recent JCPenney event honoring its vendors and suppliers, Harte-Hanks and its logistics team members were cited by the retailer for their dedication, advocacy, results focus, can-do attitude and problem-solving
Read MoreA new study claims that, despite today’s digital world, consumers clearly prefer mail over other communications vehicles such as e-mail for receiving new product information and offerings as well as confidential business communications including bank statements and financial reports.
The study, the fourth mail preference survey commissioned by Stamford, CT-based Pitney Bowes since March 1999, found that the majority of consumers (73 percent) prefer mail for receiving new product announcements or offers from companies they do business with, as compared to 18 percent for e-mail. Mail was also preferred by 70 percent of respondents for receiving unsolicited information on products and services from companies with which they are not currently doing business.
For confidential communications such as bills, bank statements and financial reports, respondents overwhelmingly preferred mail (86 percent) as their channel of choice, as compared with 10 percent for e-mail. This response is virtually identical to the response in the 2004 survey, which also showed consumer preference for mail at 86 percent.
The survey also found that consumers are less likely to discard unopened mail (31 percent) – including new product brochures, catalogs or other advertising materials – than they are to discard unsolicited e-mails about new products (53.2 percent).
The survey also probed consumers on specific advantages they see in mail versus unsolicited e-mail and telephone calls.
Read More
Post & Parcel Magazine is our print publication, released 3 times a year. Packed with original content and thought-provoking features, Post & Parcel Magazine is a must-read for those who want the inside track on the industry.
