Tag: direct mail

100percent takeover of Croatian direct marketing company Weber Escal by Österreichische Post AG

Posted by | Oct 10, 2006 | |

Austrian postal operator now active on the Croatian market not only in the parcel, but also in the direct mail sector

Österreichische Post AG is now present on the direct mail market not only in Hungary (feibra Hungary since September 2005) and in Slovakia (KOLOS s.r.o. since April 2006), but also in Croatia, with direct marketing company Weber Escal. After the signing of the contract in early October, closing is scheduled for January 2007.
Weber Escal, which was established in 1994, is active in the delivery of non-addressed mail items in Croatia, offering nation-wide coverage in this sector.

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Royal Mail: British automobile industry sees 12.3 percent increase in DM

Posted by | Oct 9, 2006 | |

The automotive industry in Britain has experienced a 12.3 percent increase in direct mail volumes in the second quarter of this year, according to figures released on Oct. 6 by Royal Mail.

Between April and June 2006, volumes rose to 12.32 million, up from 10.97 million in the same period in 2005, London-based Royal Mail said.

Other sectors to perform well were charities with an increased volume of 10.5 per cent to almost 97 million direct mail pieces, the health sector with a 10 percent increase to 13.89 million pieces, and the travel and tourism sector with an uplift of 7.8 percent to 52.04 million pieces.

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E-Mail Volume Set to Level With Direct Mail in Britain: DMA

Posted by | Oct 5, 2006 | |

E-mail acquisition click-through rates have risen from 6 to 8 percent in the first quarter of 2006, according to the Direct Marketing Association UK Ltd.’s E-Mail Marketing Council’s National E-Mail Benchmarking Survey.

The survey, which was released Oct. 5 by the London-based DM lobby, also reinforces predictions that e-mail is set to level with direct mail in terms of volume.

Overall, the first quarter of 2006 has shown a 30 percent year-over-year increase in average mailing volumes, and volumes in the first quarter of 2006 have risen by 13 percent over the last quarter of 2005.

Despite increasing volumes, however, response rates such as click-though rates are remaining static and retention figures still stand at approximately 10 percent.

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Shift from traditional mail order channels to online continues

Posted by | Oct 4, 2006 | |

The Annual Multi-Channel Report from Abacus in the US highlights the growing importance of online for mail order companies.
While the report highlights the shift from traditional mail order, such as telephone, mail and fax, to online continues, the report says that the majority of households continue to order through the traditional channels, with these accounting for 55% of orders, down 4% from 2004.
At the same time, 25% of direct sales for multi-channel merchants were made via the web in 2005, compared with 20% in 2004. The proportion of dollars and transactions generated online continue to grow strongly at 19% and 17% respectively year on year.
It reveals a 14% increase in the number of transactions and total sales for multi-channel retailers in 2005, up from a 10% increase in 2004, further demonstrating the continued growth of the online channel in mail order.
According to Abacus, the latest increase was driven by the purchasing activity of 62m households making approximately 257m purchases via direct channels in 2005, worth USD31.3bn in sales.

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