Tag: direct mail

TNT Mail UK wins Npower as it weighs up hiring postmen

Posted by | Sep 2, 2005 | |

TNT Mail has won a three-year deal to handle energy supplier Npower’s customer statements and direct marketing materials, as its parent company revealed it is drawing up plans to offer end-to-end delivery. Npower is TNT’s first utility sector client and follows Powergen’s move to private mail operator UK Mail.
Npower has more than 6m residential and business customers and the deal with TNT Mail is expected to cover around 50m items annually. Hilary O’Grady, the energy supplier’s logistics manager, said: “TNT has the size, scale and resources to deliver on what it promises.” It will use TNT’s Premier service, providing collection and delivery, using Royal Mail’s network for final sort and “last mile” delivery, in 48 hours.

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UK posties set to rival print managers

Posted by | Sep 1, 2005 | |

Print management companies are set to face increasing competition in the direct mail sector from postal firms. TNT Mail is working more closely with sister mailing company Cendris to provide an end-to-end service. Cendris is rebranding as TNT Document Services in a bid to centralise the group’s activities. Head of marketing and communications Simon Dolph said although print management activities are not a short term priority, the integration between the two businesses would continue to develop. “It’s not on the immediate horizon,” he said. “As far as going back up the chain goes, that won’t be happening for a few years yet.” A growing number of firms are extending their links up the supply chain from the delivery of printed items, such as direct mail, to include document management and printing services. DHL Global Mail already provides a limited direct mail printing service, largely for conference companies, as well as personalisation, polywrapping and inserting for publishing clients such as Reed, Euromoney and Haymarket.

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India Department of Posts launches `Direct Post’

Posted by | Jul 19, 2005 | |

With competition catching up fast, India Post is changing with the times! Coming on top of several new initiatives to provide value additions to its customers, the Department of Posts on Monday launched “Direct Post”. The “Direct Post” service enables a customer to distribute publicity material for marketing a product to a large number of households in a particular area through the post office. The Department of Posts will charge Rs. 1. 50 for each A4 size material, a senior department official told The Hindu.

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Drop in financial direct mail skews ‘Top 100’ figures

Posted by | Jun 16, 2005 | |

Direct mail spend fell by nine per cent in 2004 among the UK’s top 100 biggest spenders – a drop of £78.5m. Almost half (41) of the top 100 mailers reduced spend last year, Marketing Direct’s Top 100 Mailers report has revealed. However, total direct spend rose by 1.7 per cent (up £32m to £1.9bn), accounting for 23 per cent of all marketing spend, according to the latest IPA Bellwether Report.

This discrepancy can be explained by cutbacks in the financial services sector, according to Richard Roche, head of media markets at Royal Mail.

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The Power 100 in Direct Marketing

Posted by | Apr 20, 2005 | |

Marketing Direct presents the first ever annual guide to the movers and shakers in direct marketing.

Power 100 in Direct Marketing

1. JOE & JOSEPHINE PUBLIC – Consumers

Everyone listed in this Power 100 ultimately owes his or her livelihood to the acceptance of direct marketing by consumers. The past few years have seen a growing response by Joe and Josephine Public to direct marketing but an increasing awareness of their power to block it.

Telemarketing malpractice has resulted in registrations to the Telephone Preference Service rising to an all-time high of more than six million individuals this year; carpet-bombing by financial services companies could have a similar effect on the Mailing Preference Service. Yet consumer power has an overwhelmingly positive influence on DM too: although they may not know it, Joe and Josephine Public keep the DM wheels turning by consuming goods worth billions of pounds a year as a result of DM activity.

One thing is certain: the fate of the industry is not only in the hands of the DM practitioners and clients in the Power 100, but also in those of the great British buying public. We ignore their influence at our peril.

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