DMIS is to shortly publish Consumer Trends 2003–its biennial survey of consumer attitudes to direct mail. The study has been carried out by BMRB International since 1985, and during 2003 involved a representative sample of 598 adults.
One of the most startling findings is the sheer weight of direct mail consumers receive. Some 52 per cent of the weekly mail is mailshots.
Read MoreLa Poste and Claritas have reached an agreement enabling La Poste access to Claritas new mailing lists which are updated from surveys sent to magazine subscribers. Claritas mailin lists comprise 1 million addresses and yeield an annual turnover of EUR 22 million. La Poste deliver 8 billion items of unaddressed mail each year and has a market share of 32% covering 25.5 million households.
market share statistics
Emirates Post has announced that it would provide customers with optional services including the use of a large and exclusive database and printing and outsourcing services along with the recently launched Direct Mailing Service (DMS).
According to Sawsan Al Diwani, Assistant Director General, Development and Marketing Affairs of Emirates Post, the DMS was designed to help promote customers’ products and services by ensuring a responsive audience.
Read MoreDirect marketing in the U.S. is more similar to marketing in the U.K. and the rest of Europe than it is different. That’s the conclusion drawn from a session on multi-channel business at the European Catalogue and Mail Order Days here.
Jack Schmid, chairman of Kansas-based consultancy J. Schmid & Associates, kicked off the session with a few statistics regarding online sales growth: 64% of U.S. household are now connected to the Internet, according to Forrester Research, up from 25% five years ago. With the rise of e-commerce and multichannel shopping have come increased expectations on the part of buyers, he said: Nearly three-quarters of customers surveyed expect the companies they shop from to know about their behavior in all channels. In other words, if a customer phones a call center, he expects the CSR to know what he’d previously purchased from the company’s stores or Website as well as via phone.
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