TNT Post Group (TNT) recently split off its direct mail logistics business to a new company managed by its affiliate. G3 Worldwide Mail Logistics (Thailand) Co Ltd (G3) was formally established on April 1 with 52 employees to provide direct mail and direct marketing logistics services, such as international mail distribution, response management service, mail-room management and call-centre service, under the Spring brand name.
Read MoreMail bosses are to be asked to stop delivering junk mail by a Glasgow MSP. Tory Bill Aitken said today so many advertising fliers – and unsolicited letters – were being pushed through letterboxes they were fast becoming a “very real nuisance”. He warned they created a security problem when left sticking out of doors because they indicated the householders could be on holiday. Mr Aitken has written to Royal Mail chiefs asking them to reconsider whether they should accept contracts to deliver junk mail. He also urged advertisers to think again about whether the junk mail approach to selling was worthwhile. A Royal Mail spokeswoman said they had a legal obligation to carry mail and pointed out direct mail brought in money and helped keep Post Office workers in jobs.
She said anyone who didn’t want to get direct mail should contact the Mailing Preference Service, which will filter out mailshots which are of no interest.
Read MorePitney Bowes has teamed up with Royal Mail to offer an outsourced document management service to large-volume direct mailers. The management services division of Pitney Bowes (PBMS) was approached by Royal Mail 12 months ago to develop a broader range of document services from ‘data to doorstep’. RMPB (Royal Mail Pitney Bowes) was then set up to target Royal Mail’s customer base, specifically its larger blue-chip clients. PBMS is run as an independent division of Pitney Bowes, added Bailey, and would not encroach on its mailing line manufacturing.
Read MoreToday, around 9.5 billion marketing items are delivered through letterboxes each year, with every household receiving more than 300 on average, around a third of which are not addressed to anyone in particular. DMA (UK) figures reveal that expenditure on door-to-door (D2D) marketing has risen by more than 23 per cent since 1998. New figures out in June are expected to show that spending jumped from GBP522m in 2000 to around GBP570m last year.
Read MoreThis week (May 8th), Royal Mail will reduce the price tariffs for its Mailsort products, a move which will save the marketing community million of pounds a year. Royal Mail will reduce supply chain costs, share savings with customers and simplify the products and pricing for Mailsort 120 & 700. Royal Mail is able to do this by lowering prices and encouraging customers to use Mailsort products that offer mechanised sorting.
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