UK direct mail market size
Direct mail at the end of 2002 was about 5 billion items, getting close
to 20% of total UK mail. Over the last 3 years it has grown about 15%.
Tag: direct mail
Catalogue firms join forces for new trade body
Over 100 catalogue owners are forming their own trade association in an attempt to improve standards of training and support within the catalogue industry. The new body, called the Catalogue Exchange, may also be used to challenge the DMA (UK) on the issue of size-based pricing. Although negatively received by the majority of the direct marketing industry, Royal Mail’s new pricing proposals are set to improve the lot of niche cataloguers by reducing their costs.
Read MoreSpanish direct mail market statistics
The Spanish direct mail market is one hundred per cent liberalised. Equally, city centres have also been liberalised since the sixties. This has meant that the national post office has lost probably 70% of the local market and 90% of the market within the regional province. Ninety per cent is technically illegal but impossible to control. It is clear on a national basis that it has lost 10% to these local licensed operators.
Read MoreDo milk this opportunity
The Postal Services Commission’s decision to grant Express Dairies an interim licence to deliver business mail to UK households could transform milkmen into postmen and offer a new route to market for the direct marketing industry. Comment by John Wigram, planning director of ARC Marketing and a former Unigate milkman.
Read MoreYugoslavia, Croatia Direct Mail Service Resumes
Direct postal service will be established between Yugoslavia and Croatia next week, by 19 August at the latest, Assistant General Manager of Yugoslav Post and Telecommunications (PTT) Rastko Grujicki told Tanjug. Mail between the two countries has had to pass through Hungary and Austria and many letters were lost on the way, and it was not possible to send packages at all, he said. Mail and packages worth up to 900 euros will from now on be exchanged directly, Grujicki said.
Read MorePost & Parcel Magazine
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