Tag: direct mail

LETTER: Mail risk not worth a quick win on the price

Following the recent scandal over the discovery of dumped mail, it will be a brave direct mail company that recommends new delivery methods in preference to post offices. This is a pity as there are safe routes to shopping around for cost efficient alternatives to your national carrier.

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TPG Italian subsidiary acquires 80% stake in Cerilly

As the Italian direct mail sector grows at an annual rate of 10-15%, TPGs Italian subsidiary, Rinaldi-TNT Mail Italy, has strengthened its position with its 80% acquisition of Cerilly – one of the leading Italian producers whose pre-pay and direct mail activities are in excess of 250 million items a year.

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Mailing scam exposes regulatory 'black hole'

The mail consolidation industry was rocked this week by revelations that police have recovered hundreds of thousands of pieces of unsent international direct mail from skips outside the premises of a consolidator (PM last week).

The discovery raises serious issues for the industry about the regulation of the growing number of mail consolidators operating within this highly competitive arena. It is the largest case of its kind in the UK, and those affected stand to lose both advertising revenue and money by remailing the returned post.

The scandal is reminiscent of those uncovered at a number of mailing houses a decade ago, before the mailing house industry was regulated. It is believed this only happened after hundreds of Abbey National mailings were discovered waiting to be dumped.

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The Mail & Express Review (MER) Magazine is our quarterly print publication. Packed with original content and thought-provoking features, MER is a must-read for those who want the inside track on the industry.

 

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