Tag: Domestic

company as a direct result, new research revealed today.

The survey, conducted on behalf of Royal Mail by YouGov, shows that 69 per cent of consumers make a purchase of up to GBP 100 after receiving a card from a company such as a high street store. More than a quarter (27 per cent) of all consumers who made a purchase spent over GBP 100, and 12 per cent spent over GBP 500.

The study is unveiled as Royal Mail reminds businesses of the last posting dates to ensure that they send their Christmas greetings on time and do not leave customers and suppliers feeling neglected. Companies with a global customer base should plan ahead with their Christmas card mailings – the recommended last posting date for festive greetings to destinations such as Australia and South Africa is 7 December.

The research also revealed:

– 84 per cent of consumers prefer to receive company Christmas cards through the mail, compared with only 3 per cent who prefer email greetings
– This figure jumps to 91 per cent for the over 55 demographic

Thierry Saada, Director of Sector Marketing at Royal Mail, said: “A Christmas card sends an important message that you value your customers and our research shows that consumers respond well to this personal touch.”

Royal Mail today prepared for the busiest day for the sale of 1st Class Christmas stamps by teaming up with judges Arlene Philips and Bruno Tonioli from the hit show Strictly Come Dancing.

The full set of stamps, which depict angels and the Madonna & Child, can be purchased in Post Office branches nationwide and are available in 1st Class, 2nd Class, 78p and GBP 1.24 values.

To coincide with the availability of these stamps, Royal Mail’s recommended last posting dates for Christmas delivery are Thursday 20 December for 1st Class mail and Monday 17 December for 2nd Class items. For Special Delivery items, the last recommended posting date is 22 December. For airmail cards and letters to Western Europe, the last recommended posting date is 13 December; for Eastern Europe, the USA, Canada and Japan it is 10 December; and the rest of the world is 7 December.

Bruno Tonioli said: “Royal Mail is certainly keeping in-step with the festive season this year. If I had known the theme was going to be angels I would have put myself forward for the face of the 1st Class stamp.”

Julietta Edgar, Head of Special Stamps, Royal Mail, said: “At this busy time, Royal Mail asks that people remember to use the postcode on their Christmas cards to make sure friends and family receive their festive messages as quickly as possible.”