TNT aims for home turf of China Post
Domestic express and direct mail advertising are two moneymakers critical to China Post, which has been eager to dominate them in the Chinese market through a new postal act under revision. Ken McCall, chief executive officer of TNT China, announced in Shanghai on March 30 that the company would start a first step toward its direct marketing plan in China since April 2, sending 5 million questionnaires in Shanghai, the engine of the nation’s economy. Its intention was to collect consumer information for products and services aimed at some industries. China Post is now challenged whether to lose the vast DM market to TNT, a world leading provider of express delivery services, logistics supply chain solutions and mail services, after greatly exploring the document delivery market in the country.
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