Tag: E-Commerce

Annual Online Customer Engagement Survey

Annual Online Customer Engagement Survey

This cScape-sponsored Customer Engage¬ment Report, is based on the findings of a survey carried out in October and November 2006.More than 800 respondents, all internet and / or customer experience professionals, both ‘client-side’ and from agencies, completed the survey which contained questions about customer experience meas¬urement, methods of customer engagement and barriers to effective delivery.

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Internet takes over as catalogues slow down

The UK’s GBP37bn (EUR53bn) home delivery sector grew by just 3.2% in 2005, little more than half 2004’s growth rate of 5.6%, according to Verdict Research.

A slide in sales at traditional mail operators and consumer reluctance to make big-ticket furniture purchases was behind the slowdown, the researcher said.

“While sales via the internet and TV shopping channels made impressive strides, they have not been enough to prevent a sharp drop in growth in the UKs home delivery market overall, said Nick Gladding of Verdict. Mail order home delivery sales are down GBP585m (EUR842m) on 2002 levels while door-to-door channel sales growth levels have plummeted from 10% in 2004 to just 1.2% in 2005.” Internet sales, however, increased by 28.9% last year, and for the first time more than half of all home delivery shoppers placed orders online.

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