Tag: Europe

Royal Mail: British automobile industry sees 12.3 percent increase in DM

Posted by | Oct 9, 2006 | |

The automotive industry in Britain has experienced a 12.3 percent increase in direct mail volumes in the second quarter of this year, according to figures released on Oct. 6 by Royal Mail.

Between April and June 2006, volumes rose to 12.32 million, up from 10.97 million in the same period in 2005, London-based Royal Mail said.

Other sectors to perform well were charities with an increased volume of 10.5 per cent to almost 97 million direct mail pieces, the health sector with a 10 percent increase to 13.89 million pieces, and the travel and tourism sector with an uplift of 7.8 percent to 52.04 million pieces.

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Germany wants EU postal services liberalisation by 2009 – minister

Posted by | Oct 9, 2006 | |

The German government intends to push for the liberalisation of the European postal market during its presidency of the EU in the first half of 2007 so that the project can be completed by 2009, said Economy Minister Michael Glos.

‘I want to actively push the negotiations on the directive of postal services, and if possible complete if before the end of the German presidency’, the minister said in a statement after a meeting here with EU Internal Market and Services commissioner Charlie McCreevy.

‘I know that won’t be easy, in view of the reticence of certain member states’, Glos said, ‘but for me, lower prices for transportation of mail for consumers is a priority’.

In the EU, postal services are already partially liberalised, owing to a directive dated 2002, but letters weighing less than 50 grammes still come under the postal monopoly in several member states.

Several national postal services, notably the French, Belgian and Spanish, have appealed to the EU Commission this summer for caution in the liberalisation plan, and warned that they foresaw difficulties in financing postal services if they are totally liberalised from 2009.

Germany, however, where Deutsche Post AG still has a dominant position, will liberalise its market in 2008, the minister said.

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Deutsche Post tax bill could increase by 400-500 mln eur from 2008

Posted by | Oct 8, 2006 | |

Deutsche Post AG’s tax bill could increase by 400-500 mln eur in 2008 should the German Finance Ministry carry out plans to change the way it taxes the mail carrier, Der Spiegel reported without saying where it obtained the information.

The ministry is currently reviewing plans to hike Deutsche Post’s tax bill by introducing a series of measures, including applying VAT to the sale of postage stamps, the magazine said.

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TNT Post to launch major European advertising campaign

Posted by | Oct 6, 2006 | |

TNT Post is launching a major advertising campaign across Europe to increase awareness of its new brand following the re-naming from TPG Post last year. An “orange eye” logo will form the focus of the campaign.

The orange campaign has already been rolled out in the Netherlands, the UK, Italy, the Czech Republic and Slovakia, and will get underway in Germany by the end of the year, followed by Belgium and Austria. These are the eight countries where TNT Post is active.

The new concept, which will have the orange eye in the centre of all new communications material, signifies that TNT Post sees the world through orange eyes, with the slogan “It’s our business to deliver yours.”

“In a second step, the Orange Eye concept will be used on all internal and external communications material,” explained Sascha Bilen, head of marketing at TNT Post in Germany.

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New results show significant increase in direct mail volumes for the travel and tourism sector

Posted by | Oct 6, 2006 | |

New figures today revealed that the travel sector has experienced a 7.8 per cent increase in direct mail volumes.

During the second quarter this year, volumes rose to 52.04 million, up from 48.28 million in the same period in 2005, revealed Royal Mail.

These strong results, reported between April and June 2006, are indicative of the yearly focus on driving summer holiday package sales. Direct mail is increasingly being used to drive response to brand marketing campaigns, resulting in the uplift in targeted direct mail. For example Virgin Holidays uses direct mail as a key part of its brand response campaigns, to increase sales of its US and Caribbean holiday destinations.

Interestingly, there has also been a significant lift in volume of direct mail sent to the 55-64 age bracket. This is a result of the marketing community identifying the ‘grey market’ as a responsive and valuable target audience.

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