Tag: Europe

MKF expands on PalletFORCE success

PalletFORCE Member Depot MKF has taken on responsibility for the W postcode in addition to its existing responsibility for the LU postcode, in a move that enhances the success the company has enjoyed since joining the PalletFORCE Network.

Based in Dunstable, MKF has been with PalletFORCE since 2004 and has enjoyed significant growth as a result of its membership. “We’ve gone from strength to strength with PalletFORCE’s help,” confirms Kevin Fleming, Director of MKF. “Turnover has increased, and PalletFORCE now accounts for 90% of our business.

“Having the backing of a strong Network has been an immense help in clinching deals with bigger customers,” he adds. “PalletFORCE has also been very supportive, especially through the hard work of Graham Hamilton, the PalletFORCE Regional Sales Support Manager, and we are delighted that the Network nominated us at this year’s PalletFORCE Gala Awards for our sales performance.”

The ambitious company was keen to expand its responsibility and when a vacancy became available in the W postcode MKF was delighted to take on the additional business. “PalletFORCE parted company with the previous Depot as we did not consider them to be sufficiently future-proof for the long term interests of the Network. MKF’s expertise and proven success makes it the ideal replacement for this important region,” comments Bob Delaney, Network Development Manager.

MKF has a comprehensive fleet and operates from two sites, with a combined warehousing size of 17,500 sq ft.

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E-Mail Volume Set to Level With Direct Mail in Britain: DMA

E-mail acquisition click-through rates have risen from 6 to 8 percent in the first quarter of 2006, according to the Direct Marketing Association UK Ltd.’s E-Mail Marketing Council’s National E-Mail Benchmarking Survey.

The survey, which was released Oct. 5 by the London-based DM lobby, also reinforces predictions that e-mail is set to level with direct mail in terms of volume.

Overall, the first quarter of 2006 has shown a 30 percent year-over-year increase in average mailing volumes, and volumes in the first quarter of 2006 have risen by 13 percent over the last quarter of 2005.

Despite increasing volumes, however, response rates such as click-though rates are remaining static and retention figures still stand at approximately 10 percent.

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