UK Royal Mail plans GBP10m 'proportional parcel pricing' drive
Royal Mail is launching its biggest marketing campaign to date to explain its new Pricing in Proportion system.
The GBP10m integrated campaign includes a door-drop to every UK address – both business and consumer – and television ads voiced by actor Kevin Whatley. The ads, created by Abbott Mead Vickers. BBDO, will run for six weeks and break next week. Proximity London created the door-drop activity.
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