Royal Mail in post 'bundling' gaffe
Red-faced Royal Mail bosses have been forced to deny they are launching a new postal service, which would see consumers opt in to receive bundled direct mail, after one executive publicly suggested the scheme was in the pipeline.
Royal Mail head of media propositions Fraser Chisholm was speaking at a conference in central London last week, entitled DM Personalisation, at which a pre-recorded interview with OgilvyOne vice-chairman and creative director Rory Sutherland was aired.
Sutherland joked that, if pricing in proportion (PIP) forced brand owners to standardise their mailings, Royal Mail might as well bundle up all direct mail, place it in a big envelope and deliver it to households once a week.
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