ASA dismisses TNT Express gripe
The Advertising Standards Authority (ASA) has thrown out a complaint lodged by TNT Express (UK) against Royal Mail’s Special Delivery service following a spat over whose premium service is the best. TNT Express complained to the advertising watchdog about a direct marketing campaign in which Royal Mail claimed its service was cheaper and better than its competitors. TNT Express complained that both mailings were misleading, because the methodology of the surveys was not made clear.
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