PROFILE – RICHARD ROCHE, Head of RM multi-channel retail strategy
As the man responsible for Royal Mail’s multi-channel retail strategy, Richard Roche is keen to help etailers deliver on the promise of Internet shopping, he tells Clare Goff
There are no postmen at Royal Mail’s media centre in Covent Garden. Indeed, the office looks more like a creative hotshop, with its glass walls and open-plan layout. “We deliberately wanted to give the appearance of an agency,” says Richard Roche, head of multi-channel retail.
While others deliver the letters, Roche – with 20 years of financial services marketing behind him – concentrates on the delivery process itself. His expertise is in helping businesses use the medium of mail as a marketing or logistics tool.
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