Over the last year, businesses have wasted £70.2 million mailing people at the wrong address, according to recent research by The REaD Group. The research was based on match rates found by the National Suppression File (NSF), which the company launched in March 2001.
Read MoreA recent Client Satisfaction Survey initiated by The Quality Standard for Mail Production (QMP) inchcated that 90% of the 6003 clients interviewed were likely to use direct mail in the future. Most clients were satisfied with their mailing house, with 77% opting to stick with their current supplier.
Read MoreUnscrupulous junk mailers responsible for sending out mail to incorrectly addressed and named persons could hinder the future development of the direct marketing industry. According to Andrew Smith, managing director of database bureau, marketphone.com, many large mailing companies are still not adhering to the requirements of the Data Protection Act.
Read MoreIt was fascinating to read Jeff Bezos explaining why Amazon.com was successful in Britain (How to turn over a new leaf, February 9). “In the UK the Royal Mail does a fantastic job of overnight delivery to something like 85% of UK addresses and that’s just standard shipping. Here you have to pay expensive UPS or Fedex shipping to get overnight service.”
Read MorePOST Office operator Consignia could face a pension fund shortfall of £800m if it presses ahead with plans to cut 30,000 jobs, it has been claimed.
The company, currently losing more than £1m per day, may have to pump a further £600m into its funds this year to make up a financial black hole. The claims, which have been dismissed as “alarmist” by Consignia, are detailed in a 50-page document by accountant Arthur Andersen.
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