Consignias bright ideas are worthy but do users care?
If you have to tell others that you’re interesting, it’s likely the opposite is true. This is the situation that Consignia finds itself in – repeatedly.
The name change itself tells much of the story. The two businesses that most people, had they a wish to, could define as ‘the postman’ and ‘the post office’ have reinvented themselves under a modern-sounding umbrella brand for a new competitive era.
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