Hermes launches simplified brand and builds up European B2C network
German consumer parcels firm Hermes has launched a simplified brand under its plans to develop a pan-European B2C network.
The company is dropping its German-language description “Logistik Gruppe” (“Logistics Group”) and will simply market itself as “Hermes” in future, using a modernised corporate logo. Hermes will retain its well-established claim “Weil’s gut ankommt” (literally “Because it gets there properly”) , translating this in its new European markets into appropriate local-language versions focusing on comfortable shipping and delivery services.
Hermes is currently working on establishing operational standards for cross-border parcels, and the challenge would be to ensure a consistent service offer in all markets, she commented. Other success factors for cross-border B2C delivery would be a reliable returns service, full tracking and tracing, attractive pricing and cost control.
The European B2C market was forecast to grow to EUR 10.5 billion by 2016, with the three major markets of the UK, Germany and France representing 71 pct of these revenues, Müller said. Italy, Austria, Spain and the Netherlands would be the next-largest markets. But it would not be sufficient to offer only these core markets, since customers would want deliveries in smaller markets as well, she noted.
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