DHL Turkey and government promote investments
The first stage of the campaign, starting today, includes the slogan “Investors Love Turkey, Turkey Loves Investors” printed on packages being sent abroad from Turkey. It is estimated that these packages will reach some 150,000 recipients around the world each month. In the second phase, starting in September, the slogan will be printed also on TIR trucks exiting Turkey. In the third phase ISPAT will organize a press tour for foreign journalists introducing investment opportunities in Turkey. The third phase is slated for November.
Michel Akavi, director of Middle East, North Africa and Turkey at DHL Express, noted the campaign’s costs are low compared to the results it is likely to achieve. “A campaign like this does not cost much, but will be efficient. In no other country except Turkey has DHL engaged in activities like this,” he noted.
In 2007, Foreign Direct Investments, or FDI, to Turkey totaled USD 22 billion. First half figures for the current year are expected to be released later this month.
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