Tag: Europe

Royal Mail strike up a customer dialogue

Posted by | May 23, 2008 | |

Royal Mail is continuing to support the direct marketing industry with the launch of “Dialogue Mail”, a customer relationship management solution combining traditional direct mail with digital media.

In partnership with dialogue marketing company, Vialuna, Royal Mail now offers a product that claims to offer “an integrated solution that will enable brands to have more in-depth and engaging conversations with prospects or existing customers.”

Recent Royal Mail research revealed that over half (55%) of consumers prefer to be contacted by a combination of DM and online and that integrating digital advertising with direct mail campaigns can increase customer spend by almost 25% and Dialogue Mail leverages these findings.

The Dialogue Mail journey begins with an intrigue-based mailshot designed to pique recipients’ interest and direct them online. Vialuna’s technology creates personalised URLs, meaning the campaign is individually tailored to each customer. The interactive microsites can be designed to allow customers to share their preferences, request specific products or information and direct the overall customer journey.

The system claims to capture all interaction, allowing the brand to learn more about individual’s behaviour and shape future communications to make them more relevant. Vialuna’s Dialog Engine’ tracks campaign responses and delivers lead alerts directly to sales teams in real-time.

Martin Pang, Managing Director of Vialuna UK, explained the power of Dialogue Manager “We have been operating in the US for eight years and are quickly expanding across Europe. In all that time, we have achieved double-figure response rates for our clients. The reason is that Dialogue Mail is mutually beneficial marketing. The customer gets the benefit of a personal experience whilst the brand captures customer insight leading to deeper, more relevant and meaningful relationship.”

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TNT Hungary revenue jumps 26 percent in 2007

Posted by | May 22, 2008 | |

Net revenue of the Hungarian unit of Amsterdam-based express delivery company TNT jumped 26pc in 2007 as the result of a one-off project, managing director of TNT Express Worldwide Hungary Marton Jarosi said at a press conference in Budapest on Thursday. Mr Jarosi declined to reveal an absolute revenue figure.

The unit’s revenue rose well over TNT’s global revenue increase of 9.5pc in 2007.
TNT Express Worldwide Hungary spent a little more than HUF 300m on developments last year, including HUF 120m to build a 1,200-square-metre logistics centre in Szombathely, near Hungary’s border with Austria. The centre is the unit’s third in Hungary. TNT Express Worldwide Hungary also spent HUF 55m to upgrade its IT system and HUF 128bn on other infrastructure investments.

This year the unit plans to spend HUF 310m on investments, including HUF 83m on IT developments. Mr Jarosi said TNT is market leader on Hungary’s HUF 20bn a year express delivery market. The unit employs a staff of 459.

1.00 USD=155.313 HUF

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Correos promotes social causes through solidarity and awareness (SPA)

Posted by | May 22, 2008 | |

CORREOS chairman José Damián Santiago Martín and Spanish Fund-raising Association (AEF) chairwoman Marta Cardona Patau have signed a collaboration agreement for its social and charity work project. The event took place at the postal company’s Automated Processing Centre in Madrid.

This year, CORREOS will contribute EUR 260,000 to this NGO association and professionals in the sector to enable them to carry out their philanthropic and fund-raising work in Spain. It also aims to help them disseminate good marketing and communication practices applied to management and fund raising for humanitarian causes, while also providing education and making society aware of general interest humanitarian causes.

CORREOS will donate EUR 245,400 to the AEF for activities that promote the collaboration and solidarity of Spanish citizens with NGOs, especially in the association’s special areas: education, human rights, health, social well-being, environment, development co-operation, research, leisure and culture. It will also provide a further EUR 14,600 to finance the AEF’s website.

The commitment to set up a Monitoring Committee figures in the agreement, made up jointly by representatives from both organisations to supervise the activities covered by this agreement. Likewise, the AEF will publicise CORREOS’ participation in its social and charity work project

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Royal Mail on target to save GBP 300m with SAP (UK)

Posted by | May 22, 2008 | |

Royal Mail is on course to save GBP 300m over three years through efficiencies created by its SAP-based procurement transformation programme.

Central to the project is SAP supplier relationship management (SRM) software and its E-Procurement module.

Royal Mail director of performance and transformation, Daniel Cameron, explained that the SAP software has helped the organisation source items much more efficiently and get better deals.

Cameron’s group put together the business case for the project around two years ago with the aim of making the Royal Mail’s procurement department one of the top three in Western Europe.

Now 18 months into the project, Cameron is confident these ambitious savings targets can still be achieved.

Around half of the savings are expected to come through a reduction on operational expenditure with the rest coming from lower capital expenditure.

The rollout of the e-procurement technology has seen the introduction of small chunks, each of which has been well received, according to Cameron.

Royal Mail already runs its business applications on an SAP backbone and so the decision to use technology from the German business software giant for the procurement project was an obvious one.

The e-procurement platform was developed by SRM specialist Frictionless Commerce, which SAP acquired just over two years ago.

Royal Mail also uses the SAP financial application and plans to upgrade to SAP’s SRM 7.0 and add a supplier collaboration module in the near future.

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Poste Italiane to weigh joining Alitalia consortium

Posted by | May 22, 2008 | |

Poste Italiane could consider joining an Italian consortium to rescue Alitalia if doing so makes commercial sense, its chief executive officer told Reuters.

Poste Italiane relies on 16 daily flights, some operated by Alitalia, to transport its mail, and Italian media have suggested it might be interested in the airline’s cargo business. Poste operates its own cargo carrier Mistral Air.

CEO Massimo Sarmi, however, cautioned that the postal group, which itself is among state assets that could be privatised, has not been yet been approached to join the proposed group and that it was still too early to decide on it.
He stressed that any decision to pick up pieces of the cargo business or to be part of a consortium would be based on business considerations.

Sarmi said finding a plane or crew to deliver mail was not difficult, but the tricky part was in ensuring that the cargo flights were filled to capacity so as to make commercial sense.

Poste Italiane itself has long been considered a leading candidate for privatisation.
But unlike state-controlled Alitalia, which is on the verge of bankruptcy, Poste has reversed decades of losses thanks to a strategy of diversifying out of the slow-growth mail business into more lucrative sectors like banking and telecoms.

The group reported a 25 percent rise in annual profit earlier this year, and Sarmi said he estimated it has an equity value of about 14 billion euros ($21.80 billion), double that of a few years ago.

In the event it is privatised, Sarmi reiterated that he prefers a stock market listing of the Poste Italiane group as a whole, rather than just its banking division.
But before deciding on whether to list the company on the market, Italy’s new centre-right government must decide this month whether to renew Sarmi’s term at the helm of the group.

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