Tag: Europe

Royal Mail has launched a new consultancy tool to help online retailers make sure they offer consumers the best possible experience and reduce shopping basket abandonment.

The internet based ‘Delivery Promise Tool’ can analyse any e-retail website, monitoring the quality and availability of delivery information such as cost, time, tracking, delivery options and contact details. It produces a detailed report which includes recommendations on how each website can improve its service.

Royal Mail created the tool after its Delivery Experience research revealed the importance that consumers place on having access to clear delivery information before placing an order online.

The research revealed that 19 in 20 online shoppers have abandoned a shopping basket, 37 per cent regularly, and that four in ten (42 per cent) did so because of the delivery charge.

The creation of the Delivery Promise Tool follows Royal Mail’s launch of two new services to improve the delivery experience for shoppers. Royal Mail Tracked enables retailers to provide their customers with a tracking number when the goods ordered are dispatched so that the shopper can track the progress of the delivery themselves. And the Safeplace service also gives shoppers the opportunity to specify a safe, alternative delivery point, such as a shed, porch or neighbour, should they not be at home to receive the item.