Swiss Post: Ultra-modern technology on a conventional stamp
Swiss Post is issuing the world’s first stamp with an integrated BeeTagg, combining a conventional stamp with ultra-modern technology. Swiss Post’s partner in this first tagging venture is Schweiz Tourismus, which is using the stamp and integrated BeeTagg as part of its winter advertising campaign. The mobile tagging solutions have been developed by Swiss Post subsidiary yellowworld AG.
Some time ago, a new application was developed for the mobile phone, increasing its versatility even further. The new technology is called mobile tagging and is available regardless of which service provider the user has chosen. It enables the user to establish a connection to a predefined and mobile-friendly web page via their mobile phone. The BeeTagg is a two-dimensional code that looks like a honeycomb and functions in a similar way to a bar code. The user simply installs the free BeeTagg reader, then scans the tag incorporated into the Swiss Post stamp with the camera on their mobile phone. The reader recognizes the tag and connects the phone to a predefined web page.
Similar codes have long been used in Japan, but what distinguishes the BeeTagg from these is the fact that it was developed and optimized specifically for mobile tagging. The BeeTagg does not look like a conventional technical barcode. It can incorporate logos, pictures and text. As even tiny BeeTaggs can still be read, they are particularly suitable for products with densely packed information, for example stamps, newspapers or packaging.
Mobile tagging has enormous potential and opens up new methods of marketing and communication. By incorporating BeeTaggs into adverts or billboards, companies can enter into contact with potential customers and direct them to their websites.
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