PayPass Trial in Italy To Tap Prepaid-Card Market
MasterCard Worldwide’s announcement last Friday (19th July) of plans by Italy’s postal bank to pilot PayPass could give contactless payment its first real test in the growing prepaid-card market.
BancoPosta, the financial services arm of Poste Italiane, will launch the trial by the end of the year, offering prepaid cards to new cardholders with the PayPass application onboard, according to MasterCard. Cardholders will be able to tap to pay at a relatively small number of merchant locations in Rome and Milan during the six- to eight-month trial.
Nearly all of the more than 14 million PayPass cards or tokens issued to date are either credit or debit cards. Few are prepaid, said Arne Pache, head of solution deployment in Europe for MasterCard. They include some of the 100,000-plus TaiwanMoney cards banks in Taiwan have issued for use with both merchants and transit operators in southern Taiwan. Also, MasterCard gave away a reported 5,000 novelty wristbands loaded with contactless chips and $25 (18.08 euros) credit to fans at a New York sports stadium last year.
Results of a study commissioned by MasterCard and released by the card scheme in May projected European consumers would spend USD 163 billion (117.9 billion euros) with prepaid cards by 2010, which will be more than a quarter of the global total. The study, conducted by the Boston Consulting Group, projected the United States would account for just under 46 pct of total prepaid-card spending. Italy would rank fifth worldwide, just behind the United Kingdom. The projections include prepaid cards issued by governments to deliver welfare benefits, as well as prepaid gift cards.
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