Royal Mail launches carbon neutral mailing programme
Royal Mail today launched a scheme to incentivise businesses to make their Door to Door mailings carbon neutral and encourage consumers to recycle the items they receive.
Royal Mail’s Carbon Neutral Door to Door scheme makes it easier for companies to reduce the carbon footprint of their mailing by giving them advice on the types of paper, inks and varnishes to use as well ensuring effective targeting of the campaign.
After carbon impact has been minimized in line with scheme standards, Royal Mail calculates the remaining CO2 emissions generated by the mail campaign and pays to offset through schemes such as the Woodland Trust’s Carbon Plus+, which plants native trees in the UK.
Mailings made under the scheme will carry a Royal Mail carbon neutral logo to demonstrate to customers that the sending business is taking its commitment to the environment seriously. They will also be asked to include WRAP’s (Waste and Resources Action Programme) Recycle Now logo to encourage the recipient to dispose of the mail piece in the most environmentally friendly way.
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