British DMA taps Rosemary Smith as new chairman
The Direct Marketing Association (UK) Ltd. has named veteran British direct marketer Rosemary Smith as its new chairman for a two-year term.
Ms. Smith, who is managing director of RSA Direct, succeeds Charles Ping, head of CRM at Guardian Newspapers. Previously deputy chairman of the British DMA, Ms. Smith has a three-pronged “e” strategy for her time at the helm.
Ms. Smith launched RSA Direct in 2003. She has run international list and data firms since the early 1990s, including Mardev, Direct Media International (UK) and Schober Direct Marketing/The Prospect Shop.
She is also chair of the DMA governance committee.
Ms. Smith’s replacement as DMA deputy chairman is David Metcalfe, head of wholesale banking development at Lloyds TSB Scotland. Mr. Metcalfe is former chairman of DMA Scotland.
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