Christmas cards boost bottom line for UK businesses
Small and medium sized businesses up and down the country are set to increase their New Year profits by GBP257 million as a result of sending their customers Christmas Cards over the festive season.
According to the Royal Mail research launched today, bottom line profits of businesses are set to increase by 2.1 per cent as a result of sending Christmas card mailers – a return on investment of 3,213 per cent – with the average company spending just GBP200.
Businesses are realising the value of sending Christmas cards, with a third convinced they help to build and maintain customer relationships, and six in ten believing that they give them a competitive edge.
Alex Batchelor, Royal Mail’s Marketing Director, said: “This research shows that as a sales and marketing tool, the humble Christmas card provides a huge return on investment.
Royal Mail’s festive postbag this year of two billion items includes 750 million Christmas cards.
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