RedRoller, Inc. Chooses Internap to Launch On-Demand Shipping Solution; Performance IP(TM) Service Provides 100% Uptime; Optimizes First Free Price-Comparison Shipping Site
Internap Network Services Corporation, a leading provider of performance-based routing solutions over the Internet, has been selected as the exclusive provider of Internet connectivity services for RedRoller.com, a free, Web-based shipping solution that lets users compare shipping carrier services and real-time prices to ship packages anywhere in the U.S. RedRoller customers, which include small businesses, e-retailers, catalog companies and consumers, can ship packages on-demand using a number of leading carriers including the U.S. Postal Service, DHL and FedEx, among others. RedRoller, Inc. chose the Internap(R) Performance IP(TM) service for optimized network connectivity to support its new service that launched in June 2006.
The Internap intelligent route control technology, a proprietary component of the Internap Performance IP service, identifies the best path across up to 8 of the leading Tier 1 Network Service Providers (NSPs) to optimize access to RedRoller’s website and avoid congestion points on the Internet. As a result, RedRoller’s customers get a fast, reliable online experience when they log on to the RedRoller.com website. This technology minimizes latency and packet loss, which often results in slow page loads, error messages and timeouts. RedRoller is also supported 24x7x365 by the Internap team of certified network engineers who monitor and proactively manage their Internet connectivity.
Internap plays a critical role in RedRoller’s ability to deliver a positive end-to-end shipping experience and overcome the de-facto standard of “best efforts” routing across the Internet. Performance issues such as slow upload times, extended order processing and site downtime can lead to missed sales opportunities or the inability to meet advertiser click-thru rates. In addition to affecting customer satisfaction levels, site performance is also tied to brand image. According to a recent study by Boston Consulting, nearly 30% of users do not return to a site if they encounter poor or non-existent performance. Harris Interactive also reported that 34% of users would turn to a competitor if they experienced problems completing a transaction.
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