Geodis: Ready for a change of image (Interview)
Pierre Blayau, chairman of Geodis, wants to transform his colourful patchwork of a company into one of Europe’s leading transport and logistics groups and to free it from its persistent “ugly duckling” image. ITJ editor-in-chief Ursula Schmeling asked him in Paris how he intends to go about revitalising this subsidiary of the French state-owned rail company (SNGF), which has experienced many highs and lows in the past
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